Monday, April 21, 2014
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Brand Bowl

The Super Bowl, the championship game of the National Football League, is known for its high-profile advertisements that air during its television broadcast in the U.S. The event that generates more than 100 million fans every year is an advertiser’s biggest stage.

Clearing Out Filene’s Basement

Retailer Filene’s Basement filed for bankruptcy on November 2, 2011, and the store is officially dead and gone as of this month. The end is here. Brides will be running wild without the existence of the legendary discount retailer Filene’s Basement. The store had filed for bankruptcy on Nov 2, 2011. According to Boston.com, this […]

Bankable books: literary successes’ jump to big-screen stardom

While millions of fans flocked to the “Twilight: Breaking Dawn” premiere last Thursday at theaters in Boston and around the country, many others were opening their Internet browsers to watch the first trailer for Suzanne Collins’ book-turned-film “The Hunger Games.” “I read ‘The Hunger Games’ over the summer and the trailer made me so excited […]

Mind the gap

Next time you are low on cash, try giving grandma and grandpa a call. In 2011, the wealth gap between the 65 and older generation and the 35 and younger generation is five times larger than it was 25 years ago, according to census data released last Monday. While older generations have accumulated money over […]

Drop it like it’s hot: under pressure, Bank of America ditches $5 debit card fee

Just months after announcing a new $5 monthly charge for debit cards, Bank of America Corp. caved and eliminated the charge after an onslaught of complaints from customers. But will Boston University students still remain loyal to the popular Bank of America – or will they take their money elsewhere? School of Management senior Patrick […]