The hip, wit’ it minds behind Boston University’s PR department dropped another marketing gem this week, announcing the stale old underlined university stamp would be replaced with a posh, flashy new logo-a-gogo. Actually, the only real change was removing the hairline between two words, but this is easier said than done: The costs of removing, transporting and storing the line run into the thousands. Factor in the price of gas and union overtime, and you get a fat $100,000-plus bill. Still, while developing this fresh new image topped the administration’s to-do list, we here at the ol’ Free Press had to wonder what else all that money could have been used for . . .
The MBTA sure could use some extra cash to put a roof up on the Kenmore Square bus station extravaganza.
Men’s hockey coach Jack Parker could buy some bricks and build a wall to stand in for Karson Gillespie.
COM might want to use some of BU’s money to pay for the newspapers it requires its students to read.
With less than one year left, President Bush could pick up some of BU’s surplus to patch the economy – or buy Hooked on Phonics volumes 5 through 10, now featuring multi-syllable tongue twisters and synonyms for “empower.”
CGS students would like a bag of quarters and a row of parking meters for hours of entertainment.
The commonwealth’s Joint Committee on Higher Education might want to pick up a couple dime bags before meeting up with MassCann.
For several hundred thousand, President Brown could buy that final house and trade in his property for a hotel on Park Place.
The same sum might just bankroll The Daily Free Press’s alcoholism for another week.