Two Boston University Starbucks locations, one at Kenmore Square and one on West Campus, closed Sunday as part of larger closures in the company’s “Back to Starbucks” turnaround plan.
The Starbucks coffeehouses, at 540 Commonwealth Ave. and 874 Commonwealth Ave., are two of the many locations nationwide set for permanent closure as part of the company’s efforts to streamline and rebrand.
Three Starbucks locations will remain open on campus: inside Questrom School of Business, the George Sherman Union and next to Warren Towers.
According to a public letter from Starbucks Chairman and Chief Executive Officer Brian Niccol, the coffeehouses selected for closure were “unable to create the physical environment the customers expect” or did not align with the company’s expected financial performance.
“Our goal is for every coffeehouse to deliver a warm and welcoming space with a great atmosphere and a seat for every occasion,” Niccol wrote.
Sophomore Hannah Dai, who lives in Danielson Hall, said it was a “shame” the Kenmore Square Starbucks shut down. She said she would visit this location for its convenience.
“When I go, it’s not very busy, but I wouldn’t say it’s enough to be shut down,” Dai said. “I think that they keep it very clean and tidy.”
Throughout the next 12 months, Starbucks plans to “uplift more than 1,000 locations to introduce greater texture, warmth, and layered design,” according to the letter.
“Early results from coffeehouse uplifts show customers visiting more often, staying longer, and sharing positive feedback,” Niccol wrote.
Dai said though the closure is a “slight annoyance,” she does not think the permanent closings will greatly affect her. She expressed concern for the potential increase in workload for GSU Starbucks employees.
“They’re already so busy,” Dai said. “Now it’s going to be even more painful for them.”
Freshman Ella Kondic said if other Starbucks on campus see an influx of customers, she may get coffee elsewhere to avoid an overwhelming environment.
Freshman Arcadia Li said while she is a frequent Starbucks customer, she would consider visiting Dunkin’ Donuts if on-campus Starbucks locations become too overcrowded.
“I know these decisions impact our partners and their families, and we did not make them lightly,” Niccol wrote. “I believe these steps are necessary to build a better, stronger, and more resilient Starbucks.”