What once described an isolated internet subculture is now used as shorthand for any expression of male resentment. If you’ve been on the internet within the past few years, chances are you’ve probably run into the term “incel,” whether that be in a comment section on a chauvinistic post or a meme mocking a particular worldview.

The concept of himbos has become popularized because it is the antithesis of toxic masculinity — all the masculinity without the toxicity. Himbos show us that masculinity can be healthy, and is not intrinsically linked to aggressive traits. And that is exactly why himbos are so important.