The caffeine jolt keeping you awake through an eight-o’clock lecture requires more than a simple pot to bring you your fresh Dunkin’ Donuts coffee.
The 100 percent Arabica beans used in brewed coffee contribute to 10 percent of Dunkin’ Donuts’ cost, according to Erika Marshall, manager of global communications for the company.
Since the store franchises, exact percentages vary, but the remaining 90 percent is divided among many business costs, including supplies, rent, advertising, labor and store utilities.
“[Since] a large cup is often sold for less than $2, we believe the value to quality equation for our coffee customers is among the best in America,” Marshall said.
Franchise owner Frank Barounis agreed with the many contributors to the production of a cup of coffee, but said there still is a fairly high profit margin.
“There is significant profit made off of each cup,” said Barounis, who owns four Dunkin’ Donuts in the Foxboro area.
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