The lineup at the Coachella Valley Music and Arts Festival never seems to disappoint the hundreds that flock to the grand event. Fans eagerly anticipate the list of artists they are prepared to spend hundreds of dollars on seeing.
However, this year provided a slight twist. With living artists apparently not enough, the festival also featured a deceased performer. Tupac Shakur took to the stage, despite the fact that he is no longer alive. A leap in technology provided a hologram of the rapper that performed and even interacted with the audience.
According to an article published by CBS News on Tuesday, the 2D image was generated off a reflective piece of glass placed on the ground. This performance was not created from old footage; instead, the rapper’s “illusion” was entirely artificial. The production house responsible, Digital Domain, is known for its work on “The Curious Case of Benjamin Button” and “Titanic.”
With the excessive circulation of certain substances during a music festival, there were likely members of the audience who were astounded at Shakur’s “resurrection” from the dead.
However, this will only spark further conversations regarding who else could return to the stage from the dead. Dr. Dre and Snoop Dogg are in talks to take the virtual rapper along on their tour. Furthermore, there is no telling where the line will be drawn with this new technology – speculation could provoke revivals of famous bands, such as a reunion of The Beatles. One cannot help but feel slightly uncomfortable when witnessing technology facilitate the reincarnation of past stars.
Whether or not attendees were in their right minds or not during the Coachella performance, the fact that technology can now generate a relatively authentic version of a person is astounding. If this trend persists, the possibilities are vast. Old bands could reunite, and present artists could have “hologram concerts” and potentially perform in two or three venues simultaneously.
It remains to be seen how this technology will be received by the wider music industry, but early signs seem to indicate that producers and concert venues will be keeping a close eye on how this technology is further perfected and developed in the near future.
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