GALLERY: Marshmallow Fluff lovers celebrate the snack at 'What the Fluff?'

by Kate Kotlyar and Sarah Cruz

“What the Fluff?” Festival attendees enjoyed Marshmallow Fluff treats, games and live music in Union Square on Saturday. The theme of this year’s festival was “Somerville Over the Rainbow: No Place Like Fluff” and celebrated Somerville, the birthplace of Marshmallow Fluff. 

People take a picture under the Marshmallow Fluff archway in Bow Market. KATE KOTLYAR/DFP PHOTOGRAPHER
A group of friends pose in the archway at the front entrance of “What the Fluff?” SARAH CRUZ/DFP PHOTOGRAPHER
“What the Fluff?” attendees pose for a photo in a cut-out display. SARAH CRUZ/DFP PHOTOGRAPHER

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A worker at the Somernova tent prepares glasses of tropical lemonade with fluff on the rim for attendees. KATE KOTLYAR/DFP PHOTOGRAPHER
A woman poses with her dog for a photo in front of the Marshmallow Fluff archway at the Bow Market walkway. KATE KOTLYAR/DFP PHOTOGRAPHER
People take a photo in a cut-out display at “What the Fluff?” KATE KOTLYAR/DFP PHOTOGRAPHER
A child plays fluff bowling on Saturday. KATE KOTLYAR/DFP PHOTOGRAPHER

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FM Collective performs at the Fluff’n Jam Stage during “What the Fluff?” SARAH CRUZ/DFP PHOTOGRAPHER
A contestant spreads fluff on another contestant’s hair and face during the Fluff Hairdos competition at “What the Fluff?” SARAH CRUZ/DFP PHOTOGRAPHER
Contestants compete in fluff hairdos competition on the Shenanigans Stage. SARAH CRUZ/DFP PHOTOGRAPHER
A representative of Craic Boston gives samples of hot sauce to attendees. SARAH CRUZ/DFP PHOTOGRAPHER
Contestants compete in fluff jousting on the Shenanigans Stage. SARAH CRUZ/DFP PHOTOGRAPHER
People pose for a photo at the Bow Market’s Marshmallow Fluff archway. KATE KOTLYAR/DFP PHOTOGRAPHER
A kid plays fluff cornhole during “What the Fluff?” on Saturday. KATE KOTLYAR/DFP PHOTOGRAPHER

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Kate Kotlyar
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Sarah Cruz
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