“If someone wants to pay me to film a bunch of drunk people dancing around in a cabin, I can do that,” said College of Communication senior John David Beebe, who recently won a Tag Body Spray contest asking students to show how college students should “sleep less” and “score more.”
Beebe’s “Cabin Fever” won Tag’s online video competition judged by Arnold Worldwide, the advertising company behind the promotion. The video reflected the “all-nighter” concept of the competition, said Arnold Worldwide account manager and 2005 COM graduate Sarah Fleischman.
“He went into the various stages and showed the progression of the night, and it looked like a fun party,” Fleischman said.
Beebe’s video, which featured leftover footage from an all-night underwear dance party from his Winter Break trip to Canada, has received more than 16,500 views and carries a high rating, according to the contest website.
In addition to receiving praise from peers, “Cabin Fever” was approved by judges at Arnold Worldwide, Maxim magazine and Proctor ‘ Gamble, Tag’s parent company, Fleischman said.
Beebe will get “VIP treatment” at an upcoming Maxim magazine party in Boston, Fleischman said, and he will get a full-page advertisement in its June issue promoting his video.
Beebe said College of Arts and Sciences senior Matt Powers, his high school friend, is the “real talent that should be recognized” for writing the music for the video, which is now attracting the attention of media executives on the West Coast.
“The really big thing that I’m excited for about winning this contest is that they want to use [Powers’s] music for commercial work for Ikea and on the TV station they have [in California],” he continued.
Powers said although he recognizes the win brought attention to his music, Beebe was responsible for the finished product.
“Winning has brought a lot more traffic to my MySpace page,” Powers said in an email. “Winning makes me feel good, damn good. But J.D. deserves most of the credit; he put the whole thing together.”
Beebe said he hopes his contest victory will draw attention to the achievements of COM’s advertising students.
“It’s always the journalism kids and film kids doing these distinguished things, and that’s great and all, but the ad kids need a little love, too,” he said.