Boston University now has its own “Yankees Suck” campaign. Who is the victim of BU students’ marketable venom? The man BU students love to attack as much as Boston Red Sox fans love to hate the Yankees — Chancellor John Silber. The motto? “Fire Silber.” While obviously not a serious campaign to fire Silber, the students’ effort could hold good ideas for more serious anti-Silber student action.

Six School of Management students, including juniors David DiGregorio and Laura Malone, have emblazoned the motto on red pins they have been selling for a dollar each since Monday. Some money made from the venture will be used to offset the cost of the pins; students will pocket the rest. DiGregorio and Malone, who said they are hoping through the campaign to get a rise from Silber and other administrators, said they have had a fair amount of demand for the items since sales started two days ago.

While the pin may express a sentiment many students share, it is not a serious effort to dethrone Silber or change any of his policies. Rather, it is simply a fun effort to help a few students turn a profit and, at one dollar per pin, student sentiment thus far has shown it undoubtedly will. Much like “Yankees Suck” T-shirts, the SMG students’ pins can allow students to easily and visibly express their discontent with Silber.

But more importantly, the SMG students’ effort could spark greater and more serious efforts to make a united student statement against those of Silber’s policies that are more objectionable. Rather than limiting themselves to a small poster campaign in a few campus locations, the Student Union and Spectrum, BU’s undergraduate gay/lesbian/bisexual/ transgender student group, should take a page out of the SMG students’ book. They should start their own pin or T-shirt campaign to show administrators the clear student opposition to many of Silber’s comments and policies this year. While their campaign should not be quite as irreverent as the SMG students’ effort, it could still be equally catchy. And the Union has the resources to make such a campaign free and popular.

As SMG student efforts clearly show, John Silber is not students’ favorite person after his words and actions during the first month of reassuming the presidential duties at BU. The Student Union and Spectrum should use SMG students’ idea and their combined resources to harness student sentiment in a succinct, unifying campaign to make a constructive statement to BU administrators about how many students really feel.