At its core, this shift isn’t about literature — it’s about looking like a reader. Books have become an accessory, a personality trait and a status symbol. As a result, people are reading more visibly than ever. The joy of getting lost in a story, of struggling with complex ideas and of truly reading seems to be fading.

Guidance can be hard to come by when the world continues to bring forth unprecedented challenges. Communications specialists, however, are no strangers to solving unconventional problems.

In an economy significantly impacted by COVID-19 and a nation slowly recovering from financial hardship,Boston University students are addressing the need for public relations services by offering to work at no cost.

Most college marketing departments have not yet established a common approach to branding and marketing, according to a Tuesday report from the higher education marketing agency mStoner. The report,...