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The Independent Student Newspaper at Boston University

The Daily Free Press

The Independent Student Newspaper at Boston University.

The Daily Free Press

The Daily Free Press

Members of the Guerrilla Marketing Society at the group’s fall 2025 end-of-semester celebration at the Howard Thurman Center for Common Ground. The student-run club offers members hands-on marketing experience.

Guerrilla Marketing Society bridges local businesses and students through real-world marketing experience

By Paris Hugley January 26, 2026
For students entering an increasingly competitive job market, gaining real-world professional experience before graduation is essential. And for businesses, garnering visibility and the right brand image can be a difficult and expensive task. The Guerrilla Marketing Society — a BU student-run marketing and business club that works with businesses through semester-long marketing consulting projects — aims to solve both problems.
A person sits outside of Boston University College of Communication. Boston University’s AdLab has provided students with professional advertising experience for 50 years. SARAH CRUZ/DFP PHOTOGRAPHER

50 years later, AdLab remains an ‘unparalleled’ opportunity for students

By Ruby Voge, Opinion Co-Editor November 18, 2024
For five decades, Boston University’s AdLab course has given students the opportunity to gain experience in a full-service advertising agency setting. Founded in 1974 by professors Walter Lubars and Bob Montgomery, AdLab is the largest student-run advertising agency in the country — and this year it is celebrating its 50 year anniversary.
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