International Fight Week is the UFC’s Super Bowl. Every year, a scorching midsummer Las Vegas week is dedicated to celebrating the biggest mixed martial arts promotion on the planet.

It’s not often that the UFC alerts its fans of an impending announcement. So when they took to social media to announce that president and CEO Dana White had big news on Wednesday night, over 40,000 people tuned in to the boss’s Instagram Live, where he detailed a series of landscape-altering matchups alongside other news.