Trailers might be standard procedure in movie promotion, but they're not as innocuous as they seem. In a quest for sales, trailers often misrepresent movie plots, disappointing readers and film fans.
When Susan Fournier first stepped into Questrom School of Business in 2005, she was an associate professor of Marketing and a Dean’s Research Fellow. Flash forward to 2018 — Fournier became the school’s...
“Influence” may be the defining word of this decade’s culture. From the act of influencing to the new profession itself, social media has made a theoretically intangible phenomenon inescapably tangible — that is, overwhelmingly materialistic.
The Christmas season is perhaps the one time of the year we act a little nicer to each other. Using collective action to keep Santa Claus alive is the least we can do.
Influencers on social media have garnered attention from the public and professional world alike. COM panelists examined their role in company advertising and effectiveness in the industry.
Although seniors every year battle the pressure of the job search, the class of 2021 faces a unique challenge: entering an economy jeopardized by the pandemic.
