I love it, but I know every “clean girl” aesthetic, every dewy no-makeup makeup routine and every “morning shed” ritual is just another layer of consumerism dressed up as self-care. But knowing doesn’t stop me. If anything, it makes me more fascinated. I don’t just want to use these products — I want to understand why we want them so badly in the first place.
Natural beauty is all the rage. We’re rocking the bare skinned look. Goodbye full coverage foundation and false eyelashes, and hello skin tints and lash extensions. Goodbye dramatic eye shadows and deep contour, introducing under eye creams and facial filler. We’ve made a dramatic shift in our beauty standards since the 2010s, but is au natural all the better or are we just exhausting ourselves more than ever to achieve picture perfect beauty?
Trends aren’t always worth following, but one trend consumers should subscribe to is sustainability. Consumers have taken a newfound interest in eco conscious actions, and stores are taking notice.
The conference was not exclusive to women — any gender or major could attend. Attendees can gain anything from a renewed sense of motivation to a LinkedIn connection — whether it be with a panelist or a fellow student.
Last Tuesday, makeup mogul and popular YouTuber Jeffree Star announced $2.5 million worth of makeup products had been stolen from one of his Jeffree Star Cosmetics warehouses some weeks earlier.
Anyone who wears makeup knows that finding the correct foundation shade to match your skin tone presents a nearly impossible task. Take beauty guru and makeup artist James Charles — he has millions of...
