If you were to ask me what’s in my bag or the pockets of my jeans, nine times out of 10, I will pull out a lip gloss. A year ago, I could not say the same. I can thank the plethora of makeup brands on the market for this change in my daily behavior.

Dupe culture is exploiting the work of small businesses, placing an emphasis on quantity over quality and discounting the creativity and individuality behind products today. Without the ability to counter low prices from brands like Zara, Shein or Temu, all attempts to price-compete seem futile.