I know how messed up it is. I use filters because I don’t like how my skin looks, and then I dislike my skin more because I’m constantly comparing it to the filtered version. It’s a version of me that doesn’t exist but somehow feels more real than my reflection.
I love it, but I know every “clean girl” aesthetic, every dewy no-makeup makeup routine and every “morning shed” ritual is just another layer of consumerism dressed up as self-care. But knowing doesn’t stop me. If anything, it makes me more fascinated. I don’t just want to use these products — I want to understand why we want them so badly in the first place.
I vividly recall my introduction to foundation, courtesy of CoverGirl, that my mother bought me from our local CVS. While my prepubescent skin arguably didn't require such coverage, the act of applying makeup still bestowed a sense of beauty and confidence, even though it looked like crap. I recently made a point to treat myself to new beauty finds over spring break. Now, allow me to share with you the discoveries that have earned a permanent place in my beauty regimen this month.
Natural beauty is all the rage. We’re rocking the bare skinned look. Goodbye full coverage foundation and false eyelashes, and hello skin tints and lash extensions. Goodbye dramatic eye shadows and deep contour, introducing under eye creams and facial filler. We’ve made a dramatic shift in our beauty standards since the 2010s, but is au natural all the better or are we just exhausting ourselves more than ever to achieve picture perfect beauty?
Trends aren’t always worth following, but one trend consumers should subscribe to is sustainability. Consumers have taken a newfound interest in eco conscious actions, and stores are taking notice.
La Roche-Posay’s products have become wildly popular in the United States in recent years as part of the French skincare craze sweeping TikTok and other platforms.
Makeup and skincare brands, recognizing the importance of daily sunscreen use, have recently released new sunscreen formulations — ranging from the typical cream to setting sprays and powder.
