I have two separate Instagram accounts: one where I pretend to be effortlessly cool, fun, artsy and have my life together, and one where I’m supposed to be unfiltered, unbothered and free. And yet, here I am — filtering and bothering.
In our present day, our market is increasingly saturated with pumpkin spice and everything nice. Hummus, spam, protein shakes, Jell-O, hot chocolate, hard seltzers, marshmallows and even mac and cheese have sprung from this feverous frenzy.
