But the question remains: Is it worth the $1,099 price tag? Getting a new iPhone or anything new, for that matter, is enjoyable. Still, it’s hard to justify buying a new device that costs anywhere from $700 to $1100. If my long day at the Apple store taught me anything, it’s that Apple is great at overpricing and giving one too many options to make you spend more money. Consider the value new features might bring, but also consider your wallet.