Influencers on social media have garnered attention from the public and professional world alike. COM panelists examined their role in company advertising and effectiveness in the industry.
Around 450,000 people have died from opioids since the turn of the century, and many companies are to blame for the drug's overprescription and misuse.
Most college marketing departments have not yet established a common approach to branding and marketing, according to a Tuesday report from the higher education marketing agency mStoner.
The report,...
