A new campaign seeks to curb opioid overdoses through education and increased access to medication.

For first responders, the opioid overdose-reversing drug naloxone is more expensive than it has been in years. This past fall, a state fund discounting naloxone for first responders depleted, doubling the price of Narcan — a brand name of naloxone nasal spray — to $71 per box of two units for police and fire departments across the state.

Thousands of opioid users die each year from unintentional overdoses, a number that continues to increase every year, according to the Centers for Disease Control and Prevention. This statistic requires...