If you were to ask me what’s in my bag or the pockets of my jeans, nine times out of 10, I will pull out a lip gloss. A year ago, I could not say the same. I can thank the plethora of makeup brands on the market for this change in my daily behavior.
Cloud Paint, Boy Brow, Lidstar, Haloscope, Wowder, Generation G — do any of these names ring a bell? If so, you’re likely a dedicated fan of the cult-beauty brand Glossier, in all it’s millennial-pink glory.
